Monday, August 2, 2010
Dailey Creates New Ad Campaign for FreeScore.com Debuting Today!
Norwalk, CT -- August 2, 2010 -- FreeScore.com, a leading online consumer credit site, providing consumers with affordable, unlimited access to all three of their credit scores and complete credit profile, debuts a new advertising campaign today featuring a commercial with “The Three Score Guys.”
The new campaign highlights FreeScore.com’s main strength: providing consumers with immediate access to their complete credit profile including all three of their credit scores from Experian, TransUnion and Equifax. The fun and playful “Three Score Guys,” wearing black leotard-type suits sporting a credit score, appear in :60 second and :30 second TV commercials in the midst of a consumer’s everyday credit situation like obtaining a car loan. The spots point out that one bad score can potentially ruin any consumer’s ability to obtain a loan. In addition to the TV spots, which will run on national cable, the campaign includes web videos and online banners. Elements will also be featured on the FreeScore.com website.
The campaign, created by Los Angeles-based Dailey ,was developed in response to the May 2010 Credit Score Awareness Survey of 1,000 U.S. consumers, which showed that 57% of consumers did not realize that they have three major credit scores, essential to understanding their complete credit profile.
According to Phil Sandler, Vice President of Marketing of FreeScore.com, “This campaign is fun, tells a story, and reminds people that checking one score is not enough. Every person needs to know that he or she has three credit scores from the three major bureaus and that checking and monitoring scores is essential. One bad score can affect a person’s loan prospects and raise the cost of borrowing money. We think that Dailey did a great job of capturing our key consumer advantage in a memorable way.”
Bruce Miller, CEO of Dailey said, “It's great to have the opportunity to help a leader like FreeScore.com continue to grow the credit monitoring industry. It is critical for consumers to realize that they have easy-to-use, affordable access to their credit scores and profile. Reaching as many consumers in need as possible is important during these times of tight credit.”