Friday, March 26, 2010

King’s Hawaiian Awards Advertising and Media Services to Dailey











We're thrilled to welcome everyone at King's Hawaiian to the Dailey family.


Aloha and mahalo!

King’s Hawaiian Bakery, the nation’s leading and original producer of Hawaiian sweet bread and top-selling branded dinner rolls, has named Los Angeles-based Dailey to handle integrated U.S. advertising communications, following a competitive review.

“When considering an agency change for King’s Hawaiian, it was important to find a partner with an integrated model, category expertise, digital prowess and the ability to consistently generate breakthrough ideas across all platforms. Dailey delivered all of this and embodied the ‘aloha spirit’ that is so important for our brand. We look forward to working with them as our new advertising partner,” said Julie Abraham, head of marketing at King’s Hawaiian Bakery.

Dailey will handle advertising services for King’s Hawaiian Bakery effective immediately, including advertising, promotion, website development and social media. Dailey will also handle media planning and buying.

“Winning King’s Hawaiian was like ‘batting 3 for 3’ – an iconic brand, huge upside potential and an incredibly nice and passionate client team,” said Bruce Miller, Dailey’s CEO.

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