Matt Stefl has been appointed senior vice president, director of planning, it was announced today by Bruce Miller, chief executive officer of Dailey. In this role, Stefl will lead the agency’s communications planning practice. He will report to Miller and will be based in Los Angeles.
“Matt has everything you’d want in a planning director: smarts, insight and common sense,” said Miller. “And his past work as a media planner and copywriter gives him unique perspective. He is the perfect person to take our ideas-driven philosophy through our entire planning practice.”
Stefl’s past experience includes tenures at leading agencies such as at RPA, DDB and Rapp Worldwide. He joins Dailey from Fraser Communications in Los Angeles, where he served as director of strategic planning and research, working on an array of automotive, financial services and public works accounts. During his tenure he has led strategic efforts on world-class brands like Honda, Bank of America and Wells Fargo. Additionally, he most recently focused his career on behavioral change initiatives such as water and energy conservation, HIV/AIDS testing and prevention and child-focused programs like First 5 California.
“I was drawn to Dailey because of the strategic and results-oriented mindset throughout the Agency, and look forward to working with a great team and roster of clients,” said Stefl.
Stefl has served as a guest lecturer at USC Annenberg School, University of California at Santa Barbara and has spoken on multiple panels at the USC Marshall School of Business.