NXT Stage Online and Mobile Entertainment

We will be speaking at the NXT Stage conference in Hollywood on Wednesday on a panel discussing social media and widgets. Check out the event here, and stop by.

Widgets as a Promotion and Syndication Platform Panel

The ability to share is key to gaining viral traction online. Widgets, portable applications that people can share across social networks and even add to their desktops, have evolved. Social Marketing Applications, which include, but are not limited to, widgets, mashups, Facebook and MySpace applications, are being used by brands--in some cases in lieu of traditional online advertising--to advertise, launch new products, syndicate video content, and more. Social marketing applications allow content owners to “spread the word” quickly and cheaply, turn users into brand ambassadors, and track ROI easily.

Moderator

Jason Ling
Promethean Industries - Founder/Chief Strategist
former Head of Mobile - MySpace

Panelists

Jennifer Cooper

CEO - Mixercast

Zach Posner
VP Corporate Development - National Lampoon

Nick Collier
VP Creative Director - Dailey

Dailey Social Media Campaign Featured on Marketwatch

The SuperStatus campaign was featured on CBS Marketwatch Radio. Have a listen:

Kiss Me, I'm Dailey

Little known Dailey fact #315: Peter Dailey was the U.S. Ambassador to Ireland from 1982 - 1984. Happy St. Patrick's Day.

Welcome Jennifer Dellapina, SVP, Director of Planning!

Jennifer’s career in Account Planning began in the emergency room. At University of Kentucky Hospital, she worked in the trauma unit, looking for patterns in statistics (like increases in unrestrained motor vehicle accidents among teenage drivers) and recommending communications programs (like going to high schools to teach teens why driving without a seatbelt is a terrible idea).

After earning an MBA from Emory University, she headed to New York City. There she spent a few years at MVBMS/Euro RSCG on the MCI/1-800-COLLECT account. Unable to stand the winters (despite a childhood in Pittsburgh), she migrated west to Los Angeles. After a ten-year stint at DDB (working with clients like Ameriquest Mortgage, Southern California Edison, Hasbro, and Smashbox Cosmetics), she landed at Dailey. Here her duties include getting people fired up about digging for insights, turning research on its ear, inspiring creatives and avoiding the emergency room.

Today's Most-Viewed Video On YouTube

From the freaky n' fun marketing department:

If you've heard of or like the song "Chocolate Rain" by YouTube "star" Tay Zonday, you'll probably like this. The video had over 800,000 views which made it the most viewed video on YouTube for the day, beating the one week view count President Obama's address to congress (via CSPAN). Developed in partnership with TurboTax PR department, it's part of our SuperStatus game, where people answer challenges by updating their Facebook or MySpace status.

The results are good, however we did not eclipse "Man Hits Head on Basketball Rim", or "Fish with Transparent Head".