Thursday, November 19, 2009

America's Hottest Brands

Check out TurboTax: an America's Hottest Brands Case Study here on Advertising Age. 

"This past tax season, TurboTax was the first marketer to employ Google's tweet aggregating AdSense placements. Other NDBs include an NBC hybrid promotion program and an AOL branded logo, said Mr. Young, marketing lead for Intuit's consumer group, which works with agency partners like Dailey & Associates and Interpublic Group of Cos.' Initiative for media."

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