Thursday, August 20, 2009

Honda Promotion with Spin Magazine

The added-value media promotion that Dailey put together with Spin Magazine for Honda just surpassed all previous sweepstakes run by the magazine in terms of entries . . even those from automotive. 

This was part of a holistic media plan that included taking over the homepage skin and roadblock ad placements to find and engage the Honda consumer in sports, music, and niche markets. 

No comments: