This was part of a holistic media plan that included taking over the homepage skin and roadblock ad placements to find and engage the Honda consumer in sports, music, and niche markets.
Thursday, August 20, 2009
Honda Promotion with Spin Magazine
The added-value media promotion that Dailey put together with Spin Magazine for Honda just surpassed all previous sweepstakes run by the magazine in terms of entries . . even those from automotive.
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