Thursday, May 21, 2009

Wonka: Reimagined

Your favorite Wonka candies just got even more imaginative...

For the first time in nearly two decades, the Wonka brand is being “reimagined”, and Dailey has had the good fortune to have been at the center of these efforts right from the beginning.  The Dailey-developed “Feed Your Imagination” campaign launched recently with two new TV spots, designed to communicate Wonka’s spirit of imagination while aging up the brand beyond its previous tween target.

Take a look at the spots here, or search for WONKAnation on Facebook:

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