Intuit Inc. recently presented Dailey with the first Intuit Supplier Innovation Award. Dailey was chosen from more than 200 Intuit suppliers to receive the recognition for the innovative work it did for two business units of Intuit, promoting the nation's No. 1-rated, best-selling tax preparation software, TurboTax, and a new Intuit small-business initiative.
“ ‘The Mother of All Banner Ads’ is the only way to describe TurboTron, the creative that Dailey brought to the TurboTax marketing campaign this year,” said Scott Beth, vice president of finance operations for Intuit.
“Intuit not only looks to its employees for innovative ideas, it looks to its suppliers too,” Beth said. “The integrated advertising and marketing campaigns that we did with Dailey broke the mold in so many ways.”
TurboTron was unleashed on the homepage of Yahoo! during Super Bowl weekend, and the banner ad posted the highest engagement of any Yahoo! homepage advertiser in the past three years. TurboTron doubled both the best traffic and conversion rates of any other Intuit homepage banner.
Dailey also helped Intuit celebrate TurboTax’s 25th anniversary on tax day with something AOL had never done previously. Dailey worked with AOL to animate the AOL logo to morph into the TurboTax logo.
Dailey also brought its innovative approach to the Intuit Small Business United campaign. This campaign was designed to allow Intuit to connect with prospects and customers in a new, more emotional way, tapping into their entrepreneurial spirit and inviting them to deeply engage in a community of small businesses. Early results are strong, with almost one million visitors to the Small Business United site in the first quarter of the campaign and thousands of small businesses signing up to win more than $300,000 in business grants, plus free software and services from Intuit.
“To have a client as innovative as Intuit single out our team for an innovation award is particularly sweet,” said Bruce Miller, CEO of Dailey.
“There’s the old adage ‘a client gets the advertising he deserves’— Intuit is totally open to new thinking, and it’s that openness that inspired us to deliver the ideas and results honored by this award.”
About Intuit Inc.
Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax® software, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation software suites for professional accountants. The company's financial institutions division, anchored by Digital Insight, provides on-demand banking services to help banks and credit unions serve businesses and consumers with innovative solutions.
Founded in 1983, Intuit had annual revenue of $3.1 billion in its fiscal year 2008. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom and other locations. More information can be found here.
Dailey is one of the oldest and largest agencies in the west. Part of the Interpublic Group of Companies, Dailey works for a blue chip list of national clients, including Intuit, Nestlé, Honda, Weyerhaeuser and Dole. Positioned simply as an agency obsessed with delivering its Clients business-building ideas, more information about Dailey can be found here.