Friday, April 3, 2009
Dailey/Intuit First Advertiser to use New Google Twitter Unit
Dailey has worked with leading innovators at Intuit to help develop advertising for a new Google AdSense option that harnesses Twitter. Here's an excerpt:
NEW YORK (AdAge.com) -- Twitter may still be tweaking its own business model, but Google has found a way to use the popular microblogging service to sell ads.
When a user clicks on an ad from Google, it takes them to TurboTax's Twitter page.
The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers. Intuit used several of the measures available for any AdSense campaign to target the ads, which are running on sites such as Bebo, Facebook, Hi5, MySpace and Alltop.
"It's syndicating whatever the team that works on the TurboTax Twitter account [@turbotax] posts," said Seth Greenberg, director of marketing at Intuit. When a user clicks on an ad it takes them not to TurboTax.com but to twitter.com/turbotax. read the full article