Widgets as a Promotion and Syndication Platform Panel
The ability to share is key to gaining viral traction online. Widgets, portable applications that people can share across social networks and even add to their desktops, have evolved. Social Marketing Applications, which include, but are not limited to, widgets, mashups, Facebook and MySpace applications, are being used by brands--in some cases in lieu of traditional online advertising--to advertise, launch new products, syndicate video content, and more. Social marketing applications allow content owners to “spread the word” quickly and cheaply, turn users into brand ambassadors, and track ROI easily.
Moderator
Jason Ling
Promethean Industries - Founder/Chief Strategist
former Head of Mobile - MySpace
Promethean Industries - Founder/Chief Strategist
former Head of Mobile - MySpace
Panelists
Jennifer Cooper
CEO - Mixercast
Nick Collier
VP Creative Director - Dailey
VP Creative Director - Dailey

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