Custom Hybrid Promotional Spot on NBC's Heroes

Yesterday evening, we ran an innovative custom “hybrid” promotional spot during the first commercial break of the season premiere of Chapter 4 of Heroes on NBC. This is another component of a major alliance between NBC Universal and TurboTax that we developed with our partners at Initiative, and it's another way we’re getting inside the minds of tax software users in non-traditional ideas. This promo links to our SuperStatus.com contest—where players answer challenges by updating their Facebook, MySpace, or Twitter status with their most clever answer.