Tuesday, February 3, 2009

Custom Hybrid Promotional Spot on NBC's Heroes

Yesterday evening, we ran an innovative custom “hybrid” promotional spot during the first commercial break of the season premiere of Chapter 4 of Heroes on NBC. This is another component of a major alliance between NBC Universal and TurboTax that we developed with our partners at Initiative, and it's another way we’re getting inside the minds of tax software users in non-traditional ideas. This promo links to our SuperStatus.com contest—where players answer challenges by updating their Facebook, MySpace, or Twitter status with their most clever answer.

video

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