Wednesday, January 21, 2009

A little on the Dailey "Hong Kong, Singapore, and London Offices"

It's a great time to look forward to the potential of '09; but we couldn't resist this quick blast from the past— a Dailey & Associates employee handbook from 1985, back when print advertising was the center of the universe, and people still smoked cigarettes in meetings:

"Dailey & Associates was founded in 1968 when Peter Dailey and a group of fellow employees of Campbell-Ewald purchased the agency's Western and Pacific regional offices. It immediately became—and remains today—the only international advertising agency based on the West Coast, with offices in Hong Kong, Singapore, Tokyo, and London.

The years 1983 and 1984 saw very exciting changes for Dailey & Associates. In July 1983 the agency was acquired by the Interpublic Group of Companies, a New-York-based conglomerate which serves as the parent company to the world's most prestigious advertising firms. In 1984 Dailey & Associates purchased the West Coast office of SSC&B, absorbing all its accounts and employees, thus assuring continuity of service for the clients.

There are many facets to commercial or print advertisement and many people are involved in the process, all acting interdependently. Each person and function is vital to creating a quality finished product. This booklet will explain the different departments at Dailey and give some insight into the complex and fascinating world of advertising. 

Welcome to Dailey & Associates."

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