Monday, August 2, 2010

Dailey Creates New Ad Campaign for FreeScore.com Debuting Today!



Norwalk, CT -- August 2, 2010 -- FreeScore.com, a leading online consumer credit site, providing consumers with affordable, unlimited access to all three of their credit scores and complete credit profile, debuts a new advertising campaign today featuring a commercial with “The Three Score Guys.”

The new campaign highlights FreeScore.com’s main strength: providing consumers with immediate access to their complete credit profile including all three of their credit scores from Experian, TransUnion and Equifax. The fun and playful “Three Score Guys,” wearing black leotard-type suits sporting a credit score, appear in :60 second and :30 second TV commercials in the midst of a consumer’s everyday credit situation like obtaining a car loan. The spots point out that one bad score can potentially ruin any consumer’s ability to obtain a loan. In addition to the TV spots, which will run on national cable, the campaign includes web videos and online banners. Elements will also be featured on the FreeScore.com website.

The campaign, created by Los Angeles-based Dailey ,was developed in response to the May 2010 Credit Score Awareness Survey of 1,000 U.S. consumers, which showed that 57% of consumers did not realize that they have three major credit scores, essential to understanding their complete credit profile.

According to Phil Sandler, Vice President of Marketing of FreeScore.com, “This campaign is fun, tells a story, and reminds people that checking one score is not enough. Every person needs to know that he or she has three credit scores from the three major bureaus and that checking and monitoring scores is essential. One bad score can affect a person’s loan prospects and raise the cost of borrowing money. We think that Dailey did a great job of capturing our key consumer advantage in a memorable way.”

Bruce Miller, CEO of Dailey said, “It's great to have the opportunity to help a leader like FreeScore.com continue to grow the credit monitoring industry. It is critical for consumers to realize that they have easy-to-use, affordable access to their credit scores and profile. Reaching as many consumers in need as possible is important during these times of tight credit.”

Thursday, June 24, 2010

Legoland Opens New Water Park!

Legoland opened a new water park Memorial Day Weekend! Check out their TV spot that started airing this week:



The water park features a unique build-a-raft river and is the latest addition to the Legoland Resort in Carlsbad, CA.

Wednesday, June 16, 2010

Dailey Employees Speak at OMMA Conference Today

Dailey employees Nick Collier, VP, Creative Director, and Jason Simon, VP, Director Interactive Services, are speaking today at the OMMA Social conference in NYC. OMMA Social is designed to guide marketing and media professionals through the constantly shifting terrain of social media. Nick and Jason will be speaking about a unique program created for Dailey client, TurboTax, that curated customer reviews of the service to help match customer needs with individual reviews.

Monday, June 14, 2010

Aspen Dental Management, Inc. Selects Dailey for Advertising and Media Services


Dailey is proud to announce that it has been appointed as Aspen Dental Management, Inc.'s (ADMI) new advertising agency of record. Dailey will handle marketing strategy, digital and advertising services, as well as media planning and buying for ADMI, effective August 1, 2010.

One of the largest and fastest growing networks of denture and dental care providers in the U.S., Aspen Dental practices are committed to providing patients with affordable, high-quality care under the Aspen Dental brand.

"It's great to have the opportunity to work with a dynamic, growing partner like Aspen Dental that truly makes a difference in people's lives by providing access to quality and affordable dental care for so many patients," said Bruce Miller, CEO, Dailey.

"After seeing their work with clients as diverse as Nestlé, Honda and Dole, I am confident that the Dailey team will help to grow the success of the Aspen Dental retail brand associated dental practices," said Mary Boysman, Vice President, Brand Marketing and Advertising, ADMI.

Wednesday, April 21, 2010

Monday, April 12, 2010

Dailey Welcomes Matt Stefl, Senior Vice President, Director of Planning

Matt Stefl has been appointed senior vice president, director of planning, it was announced today by Bruce Miller, chief executive officer of Dailey. In this role, Stefl will lead the agency’s communications planning practice. He will report to Miller and will be based in Los Angeles.

“Matt has everything you’d want in a planning director: smarts, insight and common sense,” said Miller. “And his past work as a media planner and copywriter gives him unique perspective. He is the perfect person to take our ideas-driven philosophy through our entire planning practice.”

Stefl’s past experience includes tenures at leading agencies such as at RPA, DDB and Rapp Worldwide. He joins Dailey from Fraser Communications in Los Angeles, where he served as director of strategic planning and research, working on an array of automotive, financial services and public works accounts. During his tenure he has led strategic efforts on world-class brands like Honda, Bank of America and Wells Fargo. Additionally, he most recently focused his career on behavioral change initiatives such as water and energy conservation, HIV/AIDS testing and prevention and child-focused programs like First 5 California.

“I was drawn to Dailey because of the strategic and results-oriented mindset throughout the Agency, and look forward to working with a great team and roster of clients,” said Stefl.

Stefl has served as a guest lecturer at USC Annenberg School, University of California at Santa Barbara and has spoken on multiple panels at the USC Marshall School of Business.

Friday, March 26, 2010

King’s Hawaiian Awards Advertising and Media Services to Dailey











We're thrilled to welcome everyone at King's Hawaiian to the Dailey family.


Aloha and mahalo!

King’s Hawaiian Bakery, the nation’s leading and original producer of Hawaiian sweet bread and top-selling branded dinner rolls, has named Los Angeles-based Dailey to handle integrated U.S. advertising communications, following a competitive review.

“When considering an agency change for King’s Hawaiian, it was important to find a partner with an integrated model, category expertise, digital prowess and the ability to consistently generate breakthrough ideas across all platforms. Dailey delivered all of this and embodied the ‘aloha spirit’ that is so important for our brand. We look forward to working with them as our new advertising partner,” said Julie Abraham, head of marketing at King’s Hawaiian Bakery.

Dailey will handle advertising services for King’s Hawaiian Bakery effective immediately, including advertising, promotion, website development and social media. Dailey will also handle media planning and buying.

“Winning King’s Hawaiian was like ‘batting 3 for 3’ – an iconic brand, huge upside potential and an incredibly nice and passionate client team,” said Bruce Miller, Dailey’s CEO.